Online Reputation Management: Beyond Dousing the Fire

By Web Works Design Manager & ORM Specialist, Bree Barry

In our last entry, we explained what ORM entails and how companies use it. We turned a seemingly indefinite concept into a concrete tool you can use to stifle any negativity surrounding your brand.

While ORM is an effective strategy for counteracting negative press or consumer reactions, it is also a deliciously layered solution for positive branding. It is about hearing the positive and the neutral comments that people are saying about you and circulating the good.

The ORM Specialist is required to place a virtual ear on the heartbeat of social media. We listen to what people are tweeting, retweeting, posting, tagging, digging, liking and commenting on. Through this non-interactive, non-obtrusive action, we are able to detect information crucial to your brand and online reputation.

Sometimes when we listen, we hear that there is something people are excited about. Sometimes when we listen, we hear that there is something that people are hesitant about. Sometimes when we listen, we hear that people might need more information.

When we listen, we can tell what types of clients are attracted to your brand, what types of things they are looking to see and what they might be willing to invest more in.

After listening comes the exciting part: Engaging

Stay tuned on more about how to engage in conversation with your clients in order to promote brand loyalty and a sense of community.

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