Have you ever tried using the Yellow Book to market your business? How about direct mailers? The Newspaper? Chances are you have tried some sort of advertising and probably have not achieved the intended results.
It’s been said not advertising your business is like winking at somebody in the dark…you know what you are doing, but nobody else does.
No question small businesses need every competitive advantage they can get right now. So why are many businesses reluctant to change?
For one, they are not convinced that something else could work better. Two, it’s too much of a hassle to change. That’s why companies offer free trial periods. So why not take advantage of them?
Here are three places you may not have thought of, that are either free or offer free trial periods.
1. Email Marketing- it’s almost like direct mailers, except much less expensive and more effective. Offering an opt in email newsletter is not spam and helps you stay top of mind.
If you are not gathering emails currently you should. A potential customer email list is very valuable. You can grow your list by giving visitors to your website easy ways to sign up on your site. Also, a giveaway can be very powerful as well (you’d be surprised what people will do for a free tshirt). Just make sure to offer good advice and not just pitch your product or service.
You can sign up for a free trial here.
Use Promo Code: 2VKBC8
2. Social Media- Go where the conversation is. Word of mouth is the best the way to advertise your business, and social media helps you spread that word and connect you with referrals much easier. You are much more likely to earn business through people you already know and have relationships with. By letting others get to you know you a little more it will help them trust you.
We have a twitter marketing program now. Please reply to this email for more details if you are interested.
3. Forums- Search for forums related to your industry and you may be amazed at what you will find. These are the best places to learn industry secrets and get free advice. Many of our clients are contractors, so I would recommend http://www.contractortalk.com. Be sure to put a link to your website in your signature if you do sign up (it helps your search engine rankings).
There are many other free ways to advertise your business. Feel free to call or email anytime if you’d like to learn more. Thanks for stopping by!