If you have read any of our previous newsletters, you probably know that we are pretty big social media fans here at Web Works. If you have finally caved in and are you utilizing social media and more specifically Facebook, this month’s newsletter is intended to help you gain some more fans.
Once you have created a Facebook fan page for your company, the next step is featuring it on your website. If you don’t know how to create a Facebook fan page you can learn how here. Below are some ways to help convert website traffic into Facebook fans.
1. Positioning- This is pretty obvious, but make sure the button or link is prominently displayed. I would recommend putting your Facebook link in the top right-hand corner of your header on your home page (i.e. http://www.webworkscorp.com). You can put a link in the footer of your web pages as well, but try to have something that is very easy for your web visitors to find.
2. Calls To Action- Some websites simply have the Facebook or Twitter logo on them. Which probably works fine, but a call to action usually works best. For example, “follow us on” or “become a fan a facebook”, followed by the link to your facebook page. This is what we mean by making your site user friendly. Don’t just assume that you visitors know what you mean, be very literal and guide them every step of the way.
3. Offer an incentive- it’s worth it. Especially if you have the type of business that lends itself to repeat customers. Facebook fans are worth more than website visitors because you can stay connected with them much more easily now. You can be more proactive in your communications, as opposed to waiting for them to come to you.
4. Use the “Like” Box- this is an extended version of the like button which displays the number of people that like your Facebook page, recent posts, pictures of profile photos and more. It does take up a little more real estate on the web page, but for active sites with more users and good content the like box can be a good showcase for the usefulness and popularity of your page. See http://www.coloradoallroofs.com (right hand column) for an example of one of our clients utilizing this feature. We can easily embed this into your site by simply copying and pasting a piece of html code into your website.
Please let us know if you have any questions about how to incorporate your Facebook page into your website.