Straight Talk About Local SEO

When it comes to advertising on the web and search engine optimization (SEO) many people have grown accustomed to companies promising them the world. That leads to many disappointed customers and a very skeptical market going forward.

One of my favorite lines regarding business is from Donald Trump; “Always under promise and over deliver.” Web Works has kept this is mind when developing our business model and approach. Setting realistic expectations and then being able to exceed them is an ideal that we not only strive for, but are able to accomplish more often than not.

So what is realistic when it comes to local seo? I will attempt to answer some of the most commonly asked questions below:

1) Will I be on the first page?

It depends. I know this is not the answer you are looking for, but it is the truth. There are several factors that go into search engine algorithm’s, so every local market is different. Some are very tough to rank for, while others are easier.

Before we can have any idea where you will rank, first we have to take a look at your competition. Usually I will do a couple searches with my clients in Google. Combine the primary service you offer with the city your business is listed in and do a search for that in Google. For example, “roofing contractor Batavia, IL”. See what you find.

Typically you will find many directories like superpages, dexknows, etc. If these are the top results, then that is a good sign because the search engines would prefer to return an actual website as opposed to a directory. So, if your site is optimized properly for that particular search then I would say you have a good chance to rank well over time.

However, if you find many of your competitors already listed in the organic results, then it will be much tougher. The reason is because they already have built up online equity. If two sites are very similar, then the edge goes to the one that has been online longer. If this is the case, it doesn’t mean it is impossible to outrank them, it will just take longer, involve more work, and need to target longer tail keywords.

For example, instead of optimizing for “roofing, Batavia Il”, you may specialize in a certain type of roofing like metal roofing. Then optimize your site for “metal roofing Batavia, IL” and you will have a much better opportunity to rank on the first page.

2) How long will it take?

Usually it takes about 6-8 weeks for your site to get indexed by the search engines. Once you are indexed, you will start to show up in the search engine rankings. The algorithm’s are updating frequently though, so once you achieve a certain position, it does not necessarily mean you will stay there forever.

3) What can I do to ensure I have the best chance to rank well and stay there?

We recommend updating your website regularly to keep it current, along with encouraging user reviews from your customers, claiming all your online listings and building in-bound links from directory listings, article marketing, linking with other industry contacts, social media and more. This will help you maintain and build upon your current ranking.

Here are some of our clients on the first page in Google:

1. Do a search for “kitchen remodeling Oklahoma City, OK” or “kitchen renovations Oklahoma City, OK” or “kitchen cabinets Oklahoma City, OK” and you will find our client on the first page in the organic listings.

2. Do a search for “air conditioning repair Firestone CO” and you will find our client first in the organic listings and letter B in the Google Map listings.

3. Do a search for “landscape design Kent, WA” and you will find our client is the first listing in the organic results.

You can read more about our proven SEO results and how we were able to provide real solutions for our customers here:

Please let me know if you have any other questions. Thanks for reading!


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