If you don’t have a website already, then take a look at one of our previous newsletters entitled “How To Get Started On A Website”. For those who do have a website and may be considering a redesign; here are three good questions to ask before you do so.
1. What’s Working? What Isn’t?
Technically this is two questions, but you get the idea. Sometimes this isn’t so easy to tell, especially with what’s not working. Ever have somebody ask you for your website and then never hear from them again? You may know something is not working but probably not know exactly what. What is working on the other hand is much easier. Do you get leads from your site? Do people tell you they like the design, pictures, wording, etc.? Give yourself a pat on the back and make sure you don’t endanger any of these strengths on the redesign.
Setting up site analytics could really help you figure this out. It will give you detailed information on how many hits you’re getting, where they come from, what pages they visit, etc. All of our websites can be setup with site analytics if you don’t already have that fyi. It does not cost anything extra and is very easy to install.
2. What Do Your Customers Want?
This is where building relationships with clients and having industry connections really helps. Try to get as much feedback as you can, like; What do they find useful? What do they hate? What’s missing? What would absolutely blow them away? To you, a website may just a tool, but for your customers, it can be a very significant part of their overall experience with you.
3. How Could This Make Your Life Easier?
Talking to customers is great, but don’t forget your needs should be taking into consideration as well. You may be able to become more efficient with how you present your company (samples of your work, testimonials, etc.) or maybe setup biling through your website so you don’t have to worry about doing it manually. Don’t just look at your website redesign as a necessary evil, but rather an opportunity to possbily streamline your company and become more efficient in the way you do business.
All the best,
Affordable Small Business Websites