Website Domain Names

Transferring a company’s domain name is a concern to many before getting started on a website. I just wanted to address how easy it is and how you can make the process easier in this newsletter along with some other good stuff to know about website domain names.
 
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  • First, let me say that I would recommend keeping your domain name if you have one. Especially if you have had a website up and running on it for some time. The reason is because you have built up some online equity with it. The age of your site is one of the factors that goes into where your site will rank in the search engines.
  • If you have a domain, all we need is the FTP (file transfer protocol) information from the company your domain is already registered to. Usually this consists of a username and password. You should have this information saved somewhere in an email. If not, you may want to call them up to retrieve it.
  • If you do not have your FTP information saved somewhere and you cannot get a hold of your current provider, you can always do a who.is look up. Go to this website http://www.whois.sc/ and type the name of your domain in. It will tell you who the website is registered with and most of the time will give you their contact info as well.
  • If you don’t have a website domain name already that is okay. Most companies prefer to have their companyname.com. However, it’s not essential to have that domain if it’s already taken. You can always try to get the .net version, or maybe try a dash in between some of the words.
  • For companies that are concerned with getting more exposure on the web, consider adding some of your keywords into domain name. For example, I was doing a search with a client recently for “Memphis Roofer”. You will find a company on the first page www.roofingmemphis.net. If you look at their website, you can easily tell they did not do much to optimize their site for the search engines, but because they have the keywords “roofing, Memphis” in their domain name, they rank very well for that particular search. Just something to keep in mind.
Hope some of this information helped. Feel free to call or email anytime if you have questions.
 
All the best,
 
Dave Seidl
Web Works
Web Consultant
630-406-1684
Affordable Small Business Websites
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